DIRECTOR OF COMMUNICATIONS
MALDIVES
Crawford & Carruthers Inc. is now searching for a Director of Communications for our client, a large property in the Maldives.
Requirements:
- 5 years’ experience in Communications on management level
- Minimum bachelor’s degree in communication or hospitality or tourism
CORE WORK ACTIVITIES
Managing Marketing Communications Activities
• Develops an annual communications plan with specific goals and budgets as outlined in the resort's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
• Compares actual achievements against goals on a regular basis and takes corrective action.
• Assists the DOM in the planning of all mailing activities and oversees their execution.
• Prepares on a timely basis the monthly sales & marketing “communications” report.
• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.
• Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
• Supervises operations of the in-house art department.
• Monitors activities of competitor resorts and trends within the industry.
Managing Public Relations Activities
• Acts as official spokesperson for the resort when appropriate and responds to all media requests within 24 hours.
• Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships
• Prepares press releases for appropriate targeted media, locally, regionally and internationally.
• Creates and organizes press promotional activities.
• Conducts press blitzes when appropriate.
• Ensures press kit information is comprehensive and kept up-to-date.
Managing Advertising Activities
• Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.
• Maximizes advertising budget by ensuring that the resort's creative message and media activities are consistent with the advertising of sister resorts.
• Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.
• Reviews the resort's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
• Monitors and maintains media schedules as well as prompt settlement of accounts.
Managing Direct Marketing Activities
• Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
• Assists the DOM in the planning, implementation and tracking of electronic marketing activities.
• Maintains budget control.
Manages Collateral
• Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.
• Ensures resort information is updated regularly on the internet/intranet.
• Supervises the production and quality of all displays and temporary signage in resort public areas.
• Supervises and budgets for quality gift items as appropriate. Ensures correct usage of resort logo on gift items as stipulated in corporate ID manual.
• Supervises the in-house graphic designer and/or print shop.